Brand
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brand teriminin İngilizce Türkçe sözlükte anlamı
- marka {i}
Örnek Cümle:
Senin en sevdiğin marka nedir?
-What's your favorite brand?
Örnek Cümle:
Tom bu iki tuz markası arasındaki farkı tadabileceğini iddia ediyor.
-Tom claims that he can taste the difference between these two brands of salt.
- damga {i}
Örnek Cümle:
Büyük çiftliklerde sığırlar genellikle damgalarla işaretlenirler.
-On large farms, cattle are usually marked with brands.
Örnek Cümle:
Bu inek damgalanmamış.
-This cow is not branded.
- dağlanarak yapılan iz {i}
- (kızgın demirle yapılan) dağ {i}
- damgalamak {f}
- dağlamak {f}
- damgası vurmak
- damgala {f}
Örnek Cümle:
Bu inek damgalanmamış.
-This cow is not branded.
Örnek Cümle:
Büyük çiftliklerde sığırlar genellikle damgalarla işaretlenirler.
-On large farms, cattle are usually marked with brands.
- damga vurmak
- derinden etkilemek
- (kötü olaylar/vb.) iz bırakmak
- derin etki bırakmak {f}
- mantar [(Botanik) ] {i}
- kızgın demir {i}
- ayıp {i}
- namus lekesi {i}
- markalamak {f}
- buğdaypası {i}
- (bir ürüne ait) özel ad, marka {i}
- işlemek {f}
- nişan {i}
- lekelemek {f}
- dağlamada kullanılan demir
- yanan veya yarı yanmış odun parçası
- usul {i}
- kılıç
- marka,v.damgala: n.marka
- tarz {i}
- branderdağlayan kimse
- dağ
- marka olmak (Ticaret)
- sembol
- markai
- çeşit (Hukuk)
- cins (Hukuk)
- brand name
- marka
Eğer iki çift marka ayakkabı alırsan indirim alırsın.
-You get a discount if you buy two pairs of brand name shoes.
Mary pahalı marka kıyafetler giymek istemiyor.
-Mary doesn't want to wear expensive brand name clothes.
- brand name
- (Avrupa Birliği) marka adı
- brand name
- (bir ürüne ait) özel ad, marka
- brand choice
- marka seçimi
- brand new
- gıcır gıcır
- brand new
- hiç kullanılmamış
- brand new
- yepyeni
Kendimi yepyeni biri gibi hissediyorum.
-I feel like a brand new person.
Yaşlı çift yepyeni bir sedan sürüyor.
-The elderly couple drive a brand new sedan.
- brand newness
- yenilik
- Brand familiarity
- (Pazarlama) Marka aşinalığı, marka farkındalığı
- Brand fringe
- (deyim) Marka takıntısı
I hate Jennifer when she's talking about clothes because she has brand fringe and i think it makes her antipathetic.
- brand ambassador
- (Reklam) Marka elçisi, marka temsilcisi
- brand building
- Markalaştırma
- brand building
- (Pazarlama) marka iletişimi ve ürün lansmanları
- brand conscious
- marka bilinci
- brand conscious market
- marka bilincine sahip piyasa
- brand description
- marka tanımı
- brand equity
- marka değeri
- brand extension
- (Pazarlama) Satışları artırmak için mevcut bir markanın yeni bir ürün için kullanılması
- brand ice cream
- marka dondurma
- brand loyalty
- marka bağlılığı
- brand loyalty
- bir markaya bağlılık
- brand manager
- (Pazarlama) Marka müdürü
- brand names
- marka isimleri
- brand new
- Sıfır, hiç kullanılmamış
- brand obsession
- marka bağımlılığı
- brand owner
- Marka sahibi
- brand positioning
- Marka konumlandırılması
- brand promise
- marka vaadi
- brand recognition
- Marka tanınırlığı, marka tanıma
- brand strength
- marka gücü
- brand stretching
- Bilinen bir markanın başka çeşit bir ürün için kullanılması. Ferrari (araba), Ferrari bilgisayar gibi
- brand switcher
- Marka değiştirici: Satınalmalarda tek bir markaya bağlı kalmayıp sürekli marka değiştiren kişi
- brand value
- marka değeri
- brand-name
- marka
- branding
- markalaştırma
- branding
- {i} damgalama
- brand loyalty
- (Ticaret) marka bağımlılığı
- brand name
- (Ticaret) marka ismi
- brand new
- (deyim) pırıl pırıl
- branding
- (Telekom) markalama">(Telekom) markalama
- branding
- (Ticaret) marka çalışması
- branding
- (Ticaret) markalaşma
- branding
- markalaşmak
- core brand
- (Ticaret) stratejik marka
- core brand
- (Ticaret) çekirdek marka
- foreign brand
- yabancı marka
- private brand
- (Ticaret) özel marka
- product brand
- ürün markası
- world brand
- dünya markası
- branded
- markalı
- brand new
- son model
son model araba aldım.
- branding
- marka
- branding
- damgala
- cultural brand
- kültürel marka
- designer brand
- tasarımcı markası
- established brand
- Tanınmış marka
- fighting brand
- marka mücadele
- fire brand
- yangın marka
- generic brand
- jenerik marka
- get a brand new start
- (deyim) Yeni bir başlangıç yapmak
- home brand
- Ev yapımı
- maverick brand
- maverick marka
- store brand
- mağaza markası
- branded
- damga yemek
- branded
- (Ticaret) marka işaretli
- branded
- dağlı
- branding
- dağlama
- branding
- (isim) dağlama
- clothing brand
- giyim markası
- create a brand
- marka yaratmak
- dealer brand
- (Ticaret) satıcı markası
- generic brand
- (Ticaret) cins markası
- giant brand
- dev marka
- integrated brand communication
- (Reklam,Ticaret) bütünleşik marka iletişimi
- manufacturer's brand
- (Ticaret) imalatçı markası
- quality brand
- kaliteli marka
İlgili Terimler
brand teriminin İngilizce İngilizce sözlükte anlamı
- To mark (especially cattle) with a brand as proof of ownership
Örnek Cümle:
The ranch hands had to brand every new calf by lunchtime.
- A specific product or manufacturer so distinguished
Örnek Cümle:
Some brands of breakfast cereal have more sugar than is really healthy.
- To associate a product or service with a trademark or other name and related images
Örnek Cümle:
They branded the new detergent Suds-O, with a nature scene inside a green O on the muted-colored recycled-cardboard box.
- Any specific type or variety of something; a distinct style, manner
Örnek Cümle:
I didn't appreciate his particular brand of flattery.
- A product's attributes — name, appearance, reputation, and so on — taken collectively and abstractly
Örnek Cümle:
The company still has to do more to build the brand.
- A mark of ownership made by burning, e.g. on cattle
- A sword
- A name, symbol, logo, or other item used to distinguish a product or manufacturer from its competitors
- Associated with a particular product, service, or company
Örnek Cümle:
Have we settled on our brand name?.
- To make an indelible impression on the memory or senses
Örnek Cümle:
Her face is branded upon my memory.
- To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound
Örnek Cümle:
When they caught him, he was branded and then locked up.
- To stigmatize, label (someone)
Örnek Cümle:
He was branded a fool by everyone that heard his story.
- A branding iron
- A piece of wood red-hot, or still burning, from the fire
- product manufactured by a company and given a specific name or mark, trademark; kind, type, variety; mark made by burning; mark of disgrace; hot iron used for branding {i}
- mark with a branding iron; disgrace, condemn {f}
- a recognizable kind; "there's a new brand of hero in the movies now"; "what make of car is that?" identification mark on skin, made by burning a piece of wood that has been burned or is burning burn with a branding iron to indicate ownership; of animals
- identification mark on skin, made by burning a piece of wood that has been burned or is burning burn with a branding iron to indicate ownership; of animals
- to mark with a brand or infamy, to burn {v}
- a burnt or burning piece of wood, sword, an iron to burn the figure of letters, the mark burnt, a stigma {n}
- Product identification by word, name, symbol, design, or a combination of these
- jargon for those things associated with a product name, such as the image or concept in customers' minds about what it means to them
- A brand is a mixture of attributes, tangible and intangible, symbolised in a trademark, which, if managed properly, creates value and influence (Reklam)
- Fig
- or to mark as infamous (as a convict)
- a trademark or trade name that identifies a product, a distributor, a producer or a manufacturer
- A name, number, term, sign, symbol, design or combination of these elements that an organization uses to identify one or more products
- a recognizable kind; "there's a new brand of hero in the movies now"; "what make of car is that?"
- An indentifying symbor, icon or trademark that identifies a payment method or merchant (X9 59)
- Umbrella term applied to everything from a name or logo, to the overall reputation of an organization or product
- a mark or symbol identifying or describing a product and/or manufacturer, that is embossed, inlaid or printed
- identification mark on skin, made by burning
- When you brand an animal, you put a permanent mark on its skin in order to show who it belongs to, usually by burning a mark onto its skin. The owner couldn't be bothered to brand the cattle. Brand is also a noun. A brand was a mark of ownership burned into the hide of an animal with a hot iron
- That combination of name, words, symbols, or design that identifies the product and its source and distinguishes it from competing products-the fundamental differentiating device for all products (Ch 5, 6)
- A brand is a mixture of attributes, tangible and intangible, symbolised in a trademark, which, if managed properly, creates value and influence "Value" has different interpretations: from a marketing or consumer perspective it is "the promise and delivery of an experience"; from a business perspective it is "the security of future earnings"; from a legal perspective it is "a separable piece of intellectual property " Brands offer customers a means to choose and enable recognition within cluttered markets
- a name given to a product or service
- A noun A proper noun that is attached to an individual, a firm, a product or a service Any proper noun may be a brand Any individual or firm is a brand A successful brand offers differentiating values for buyer appreciation
- A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers p 269
- A brand is a permanent mark on the skin of an animal, which shows who it belongs to
- A products attributes - name, appearance, reputation, and so on - taken collectively and abstractly
- An instrument to brand with; a branding iron
- To burn a distinctive mark into or upon with a hot iron, to indicate quality, ownership, etc
- If someone is branded as something bad, people think they are that thing. I was instantly branded as a rebel The company has been branded racist by some of its own staff The US administration recently branded him a war criminal. = label
- A unique set of differentiating promises communicated through a name and its related identifier that link a product, service, or company to its customers A powerful brand is global, requires significant marketing investments, occupies a singular place in the minds of clients and prospects, and-if nurtured properly-can be a powerful economic asset
- the name given to the loan and other products you can compare in this site For example, Egg, Woolwich and Hamilton Direct are all brand names Brands have also been grouped into the categories on this site: Building Society or Bank eg Lloyds TSB, Nationwide, Bank of Scotland Finance House eg Paragon, Lombard Direct Internet Company/Bank eg Egg, Marbles, Smile Other Finance eg Insurance, Direct Line, Frizzel Non-Financial eg Supermarkets
- A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers The legal term for brand is trademark A brand may identify one item, a family of items, or all items of that seller
- A brand of a product is the version of it that is made by one particular manufacturer. Winston is a brand of cigarette I bought one of the leading brands. a supermarket's own brand. = make
- Any minute fungus which produces a burnt appearance in plants
- A burning piece of wood; or a stick or piece of wood partly burnt, whether burning or after the fire is extinct
- The brands are of many species and several genera of the order Pucciniæi
- The Clicquot brand, etc , the best brand, etc That is the merchant's or excise mark branded on the article itself, the vessel which contains the article, the wrapper which covers it, the cork of the bottle, etc , to guarantee its being genuine, etc Madame Clicquot, of champagne notoriety, died in 1866 He has the brand of villain in his looks It was once customary to brand the cheeks of felons with an F The custom was abolished by law in 1822
- of the contents, or upon an animal, to designate ownership; also, a mark for a similar purpose made in any other way, as with a stencil
- A mark put upon criminals with a hot iron
- To mark or impress indelibly, as with a hot iron
- To fix a mark of infamy, or a stigma, upon
- a piece of wood that has been burned or is burning
- A mark made by burning with a hot iron, as upon a cask, to designate the quality, manufacturer, etc
- A design, mark, symbol or other device that distinguishes one line or type of goods from those of a competitor
- A printed symbol of ownership that a company hopes consumers will associate with quality
- A name, term, design, or symbol (or combination of them) that identifies a business or organization and their products
- A name, term, sign, symbol, design, or a combination of all used to uniquely identify a producer's goods and services and differentiate them from competitors
- to accuse or condemn or openly or formally or brand as disgraceful; "He denounced the government action"; "She was stigmatized by society because she had a child out of wedlock"
- mark or expose as infamous; "She was branded a loose woman"
- burn with a branding iron to indicate ownership; of animals
- A mark or symbol identifying or describing a product and/or manufacturer: may be either embossed or inlaid
- A brand of something such as a way of thinking or behaving is a particular kind of it. The British brand of socialism was more interested in reform than revolution. = strain
- Hence, figurately: Quality; kind; grade; as, a good brand of flour
- A sword, so called from its glittering or flashing brightness
- a symbol of disgrace or infamy; "And the Lord set a mark upon Cain"--Genesis
- a cutting or thrusting weapon with a long blade
- brand avatar
- A company's online brand personality, which is a summary of what users are saying online via blogs about the organization and its brands, including the good, the bad, and the ugly
- brand image
- the set of emotional and sensory inputs a consumer associates with a particular product or service in their episodic memory system
Whenever Sally drinks her favorite beer, Coors’ brand image floods her senses with scenes of being on a hot beach drinking something refreshing.
- brand linkage
- the degree to which the consumer understands a commercial’s message is for a specific brand of product rather than the product category
* If viewers remember a funny commercial was for tissues instead of the brand Puffs, then the ad has poor brand linkage.
- brand name
- A trade name
- brand names
- plural form of brand name
- brand new
- utterly new, as new as possible
- brand spanking new
- utterly new, as new as possible
- brand stretch
- the degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand’s image
Advertisers always want to stretch their brands by teaching consumers something new but, stretching a brand does not mean redefining its image in a single ad.
- brand-name
- Alternative spelling of brand name
- brand ambassador
- (Reklam) Brand Ambassadors serve as the face of their client company at promotional events. They offer the company a chance to make a good impression on prospects. An effective brand ambassador is one who is interested in the product they are promoting, who can easily connect with the product. "During the live brand experience they become the identity of the brand, because they are the only human interface between the brand personality and the consumer. They are the people who have the potential to appeal to the desires of the participants and strenghten their relationship with the brand."
- brand equity
- (Pazarlama) The net worth and long-term sustainability just from the renowned name
- brand extension
- (Pazarlama) Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Organisations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category
- brand extension
- (Pazarlama) An instance of using an established brand name or trademark on new products, so as to increase sales
- brand familiarity
- (Pazarlama) The awareness consumers have of a particular brand
- brand management
- Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with present and future purchases of the same product. This may increase sales by making a comparison with competing products more favorable. It may also enable the manufacturer to charge more for the product. The value of the brand is determined by the amount of profit it generates for the manufacturer. This results from a combination of increased sales and increased price
- brand parity
- (Pazarlama) A measure of how similar, or different, different brands in the same category are perceived to be. Brand parity varies widely from one category to another. It is high for petrol, for example: about 80% of respondents (BBDO survey) see no real difference between brands. By contrast, brand parity for cars is low: only about 25% of respondents say that one make is much the same as another
- brand stretching
- (Pazarlama) Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Organisations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category
- Brand Architecture
- (Reklam) How an organization structures and names the brands within its portfolio. There are three main types of brand architecture system: monolithic, where the corporate name is used on all products and services offered by the company; endorsed, where all sub-brands are linked to the corporate brand by means of either a verbal or visual endorsement; and freestanding, where the corporate brand operates merely as a holding company, and each product or service is individually branded for its target market
- Brand Associations
- (Reklam) The feelings, beliefs and knowledge that consumers (customers) have about brands. These associations are derived as a result of experiences and must be consistent with the brand positioning and the basis of differentiation
- Brand Commitment
- (Reklam) The degree to which a customer is committed to a given brand in that they are likely to re-purchase/re-use in the future. The level of commitment indicates the degree to which a brand's customer franchise is protected form competitors
- Brand Earnings
- (Reklam) The share of a brand-owning business's cashflow that can be attributed to the brand alone
- Brand Equity Protection
- (Reklam) Is the implementation of strategies to reduce risk and liability from the effects attributable to counterfeiting, diversion, tampering and theft so that the differentiating thoughts and feelings about the brand are maintained and remain valued and valuable
- Brand Essence
- (Reklam) The brand's promise expressed in the simplest, most single-minded terms. For example, Volvo = safety; AA = Fourth Emergency Service. The most powerful brand essences are rooted in a fundamental customer need
- Brand Experience
- (Reklam) The means by which a brand is created in the mind of a stakeholder. Some experiences are controlled such as retail environments, advertising, products/services, websites, etc. Some are uncontrolled like journalistic comment and word of mouth. Strong brands arise from consistent experiences which combine to form a clear, differentiated overall brand experience
- Brand Extension
- (Reklam) Leveraging the values of the brand to take the brand into new markets/sectors
- Brand Harmonisation
- (Reklam) Ensuring that all products in a particular brand range have a consistent name, visual identity and, ideally, positioning across a number of geographic or product/service markets
- Brand Identity
- (Reklam) The outward expression of the brand, including its name and visual appearance. The brand's identity is its fundamental means of consumer recognition and symbolizes the brand's differentiation from competitors
- Brand Image
- (Reklam) The customer's net "out-take" from the brand. For users this is based on practical experience of the product or service concerned (informed impressions) and how well this meets expectations; for non-users it is based almost entirely upon uninformed impressions, attitudes and beliefs
- Brand Licensing
- (Reklam) The leasing by a brand owner of the use of a brand to another company. Usually a licensing fee or royalty rate will be agreed for the use of the brand
- Brand Management
- (Reklam) Practically this involves managing the tangible and intangible aspects of the brand. For product brands the tangibles are the product itself, the packaging, the price, etc. For service brands (see Service Brands), the tangibles are to do with the customer experience - the retail environment, interface with salespeople, overall satisfaction, etc. For product, service and corporate brands, the intangibles are the same and refer to the emotional connections derived as a result of experience, identity, communication and people. Intangibles are therefore managed via the manipulation of identity, communication and people skills
- Brand Mission
- (Reklam) See Brand Platform
- Brand Personality
- (Reklam) The attribution of human personality traits (seriousness, warmth, imagination, etc.) to a brand as a way to achieve differentiation. Usually done through long-term above-the-line advertising and appropriate packaging and graphics. These traits inform brand behavior through both prepared communication/packaging, etc., and through the people who represent the brand - its employees
- Brand Platform
- (Reklam) The Brand Platform consists of the following elements: Brand Vision The brand's guiding insight into its world. Brand Mission How the brand will act on its insight. Brand Values The code by which the brand lives. The brand values act as a benchmark to measure behaviors and performance. Brand Personality The brand's personality traits (See also definition for Brand Personality). Brand Tone of Voice How the brand speaks to its audiences
- Brand Positioning
- (Reklam) The distinctive position that a brand adopts in its competitive environment to ensure that individuals in its target market can tell the brand apart from others. Positioning involves the careful manipulation of every element of the marketing mix
- Brand Strategy
- (Reklam) A plan for the systematic development of a brand to enable it to meet its agreed objectives. The strategy should be rooted in the brand's vision and driven by the principles of differentiation and sustained consumer appeal. The brand strategy should influence the total operation of a business to ensure consistent brand behaviors and brand experiences
- Brand Tone of Voice
- (Reklam) See Brand Platform
- Brand Valuation
- (Reklam) The process of identifying and measuring the economic benefit - brand value - that derives from brand ownership
- Brand Values
- (Reklam) The code by which the brand lives. The brand values act as a benchmark to measure behaviors and performance. (See also Brand Platform.)
- Brand Vision
- (Reklam) See Brand Platform
- brand equity
- The combination of factors (such as awareness, loyalty, perceived quality, images, and emotion) that people associate with a given brand name
- brand equity
- (p 437) The combination of factors such as awareness, loyalty, perceived quality, images, and emotions people associate with a given brand name
- brand equity
- The added value a brand name identity brings to a product or service beyond the functional benefits provided
- brand equity
- The value of a brand, based on the extent to which it has high brand loyalty, name awareness, perceived quality, strong brand associations, and other assets such as patents, trademarks, and channel relationships
- brand equity
- The dollar value of a brand High brand equity suggests opportunity for line extensions that capitalize on the brand strength
- brand equity
- the value of a brand's overall strength in the market
- brand equity
- The marketing and financial value associated with a brand's strength in a market p 272
- brand equity
- The consumer's ability to positively recall a brand (product or service) in either aided or unaided market research
- brand equity
- Represents the value customers (and the stock markets) place on the sum of the history the customer has had with a brand
- brand equity
- includes discussion of creating measurable value for a brand name, often referred to as superbrands or power brands; also includes the measures of such value which includes rankings of most valuable brands, Return on Investment (ROI) for advertising spending or Brand awareness
- brand equity
- The use of a respected brand name to add value to a product
- brand equity
- The value - both tangible and intangible that a brand adds to a product/service
- brand equity
- Consumers' total assessment of a product, the company, and other variables that either adds to or subtracts from a brand's value
- brand equity
- Assets and liabilities linked to a brand that add to or subtract from its value
- brand equity
- The sum of all distinguishing qualities of a brand, drawn from all relevant stakeholders, that results in personal commitment to and demand for the brand; these differentiating thoughts and feelings make the brand valued and valuable
- brand equity
- A set of assets (and liabilities) linked to a brand name and symbol that adds to (or detracts from) the value provided by a product or service to a firm and/or that firm's clients
- brand equity
- the concept wherein the brand is considered an asset insofar as it can be sold or bought for a price A powerful brand is said to have high brand equity
- brand equity
- The accrued value of a brand, developed over a period of time, that creates a positive brand image, drives demand, and modifies client attitudes toward the brand
- brand equity
- The level of awareness and consumer goodwill generated by a company's brands and/or products
- brand essence
- The core characteristic that defines a brand
- brand essence
- Also referred to as "brand soul" "brand mojo", "brand mantra", etc The answer to the great spiritual question "what's this brand all about?", brand essence is really about the primary customer experience Brand essence is best not expressed overtly in marcom or internal communications Beware, however, of a tendency to hastily sum up all that an organization is about in a single word or phrase Brand essence should be a resonant organizing principle for a brand, not a buzzword
- brand essence
- The brand's promise expressed in the simplest, most single-minded terms For example, Volvo = safety; AA = Fourth Emergency Service The most powerful brand essences are rooted in a fundamental customer need Also, in Interbrand's model, a vivid distillation of the Brand Platform
- brand goose
- A species of wild goose (Branta bernicla) usually called in America brant
- brand image
- The brand image of a particular brand of product is the image or impression that people have of it, usually created by advertising. Few products have brand images anywhere near as strong as Levi's
- brand iron
- A trivet to set a pot on
- brand iron
- A branding iron
- brand iron
- The horizontal bar of an andiron
- brand leader
- The brand leader of a particular product is the brand of it that most people choose to buy. In office supplies, we're the brand leader
- brand loyalty
- The idea that consumers are unfailingly loyal to a single brand
- brand loyalty
- A strongly motivated and long standing decision to purchase a particular product or service p 271
- brand loyalty
- The faithfulness of consumers to a particular brand, measured in terms of repeat purchase over a given period of time
- brand loyalty
- The strength of preference for a brand compared to other similar available options This is often measured in terms of repeat purchase behaviour or price sensitivity
- brand loyalty
- The degree to which customers are satisfied, like the brand, and are committed to further purchases
- brand loyalty
- The biased behavioral response, expressed to a degree to which a customer holds a positive attitude toward a brand, has a commitment to it and intends to continue purchasing it in the future
- brand loyalty
- Brand loyalty of current clients is a critical asset that must be managed carefully This loyalty is a major barrier to competition Countless new business have succeeded because companies neglected existing customers If properly managed brand loyalty can result in: lower marketing costs, more time to respond to competitive threats and attracting new clients
- brand loyalty
- (p 437) The degree to which customers ar
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